According to the New York Post, Paul Lis -- a Connecticut DJ who goes by the stage name 'DJ Paulie' -- has filed a suit against the fist-pumping 'Jersey Shore' star, MTV and the businesses that have contracts with him.
His reasoning? He claims he has spent 40 years building up his DJ name and business and ever since DJ Pauly D -- a.k.a Paul DelVecchio -- made his MTV debut, his business has suffered.
"[Lis] formally trademarked the name 'DJ Paulie' and then came the 'Jersey Shore' which basically wiped him off the face of the map," attorney Jose M. Rojas said.
"The reality television show [follows] a group of young adults pursuing a debauched lifestyle suggestive of loose morals, violence, intoxication and liberal profanity -- the exact opposite of the reputation the Plaintiff, 'DJ Paulie' that[sic] he had spent decades cultivating," the lawsuit alleges.
Lis said that thanks to all the information about the reality star on the internet, it's almost impossible to find his Connecticut DJ business. Even a cease-and-desist letter from Lis' lawyers to MTV went unnoticed, he claims.
The studio has until September 30 to file a motion to dismiss the lawsuit.
Delvecchio, meanwhile, has attempted to filed patents on his moniker and his businesses, claiming his and Lis' businesses are extremely different, but his claims have been denied.
Source: http://www.popeater.com/2011/07/01/dj-pauly-d-lawsuit/
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